LinkedIn B2B Marketing Tactics

While Facebook, Instagram, and Twitter grab all the headlines, one hard-working platform sometimes gets lost in the social media landscape: LinkedIn. But overlooking the power of LinkedIn to reach your targeted audience would be a mistake.

LinkedIn is not just for job seekers. If you use this social networking platform the right way, it becomes an active marketing channel to grow your network and business.

What LinkedIn Has To Offer

LinkedIn offers several compelling marketing advantages, including the ability to:

• Narrow your targeting using industry-specific variables

• Reach a more professional audience

• Take advantage of unique types of advertising

• Leverage lead-nurturing opportunities

• Increase your marketing and sales conversion rates

LinkedIn publishing and advertising opportunities support brand awareness, website visits, engagement, views, lead generation, site conversions, and, yes, job application submissions from qualified candidates.

B2B viewers on LinkedIn tend to respond well to useful content that helps solve their problems. If the buyers feel engaged with your helpful content, they will often seek you out to learn more.

LinkedIn advertising offers a variety of ad types and formats. The platform’s promotional opportunities include:

• Sponsored content: These ads appear as boosted posts from a company’s own feed.

• Text ads: These operate on a familiar pay-per-click or impression basis.

• Sponsored InMail: This functionality allows you to curate a list of contacts

• Programmatic display ads: They allow you to target the largest audience based on user intent or buyer personas.

• Dynamic ads:

Successful LinkedIn B2B Marketing Tactics

1. Publish Relevant Content Directly To Your Audience

The global recruiting company Hays is a great example of a company that leverages the power of LinkedIn to reach a wider audience. What makes Hays stand out is that it publishes relevant content that is delivered straight to its audience.

Takeaway tips on using LinkedIn B2B marketing tactics include:

• Showcase your branded imagery consistently

• Ask the audience what content they would like to see next

• Include hashtags to optimize searching and promote sharing

 

2. Empower Employees to Share 

Enlist your team members in sharing your social posts with their own social networks. This is a powerful but often underutilized way to reach a wider audience. By making it easy for your employees to share your content on their LinkedIn feeds, you gain the opportunity to expand your reach and engagement.

Also, they can connect more authentically with their connections. People in their LinkedIn network will trust a message coming from them more than one coming from the company itself.

3. Share Native Video 

Share frequent “quick-hit” content that is short & easy. For example, upload short videos that humanize your company and brand, such as tips from your real employees. Also, leverage your company leaders to make your followers feel like they’re getting a peek into your brand.

4. Promote Events

Use your LinkedIn feed to inform a targeted audience about your upcoming events and drive registration to virtual events, such as webinars, conferences, and training sessions where experts from your company are scheduled to speak.

5. Useful Content 

Instead of thinking only about promotional opportunities to showcase your products or services, publish content that is useful and relevant to your target audience.

6. Think Fun 

LinkedIn doesn’t have to be all about business. It can also be a place to share the fun.

For example, you could share a company win in a fun way such as through the universally recognized language of emojis. Include your team members in the celebratory posts, because, after all, businesses are all about the people who work there.

7. Share Community 

If your company regularly participates in a community or national events, you can share the highlights over LinkedIn.

8. Promote Podcasts 

Whether you appear on existing podcasts as a subject matter expert or launch your own podcast.

9. Pin Posts 

Like other social platforms, LinkedIn lets you pin a post to the top of your page to increase the potential for views.

Pinned post strategies can range from your company’s most compelling message to your most-viewed post.

10. Showcase Products

You don’t need to have just one page on LinkedIn like you do on most social media platforms. You can create multiple, unique Showcase Pages, with each one representing a different line of the business, service area, or product line.

LinkedIn and Your Marketing Strategy

LinkedIn is a social media platform that enables you to not only build business relationships and look for new hires but also conduct effective marketing. Today businesses are using LinkedIn to establish thought leadership, conduct industry research, maintain their reputations, execute account-based marketing, and generate leads.

https://www.linkedin.com/in/sriaurobindo-digitalmarketingcenter/ 

What is Digital Marketing?

 Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

That’s the formal definition.

And rule in marketing is to make the right offer at the right time in the right place. You need to connect with your customer where they are. It’s no surprise that today’s consumers are online: hanging out in social media, staying updated on sites and blogs, and searching online when they have a need.

That’s why, for better marketing results, you need to be online too—getting people’s attention, building interest in your products and services, And it works so well, marketers don’t think of it as an alternative to “traditional” marketing. They’re just excited about the results they’re able to generate.

The Key to Digital Marketing Success

Remember, digital marketing is designed to give consumers the information they need when they need it, so that they turn to you first when the time comes.

As mentioned before, that takes building a relationship. And there are many ways you can do this

You want to strategically integrate all available tactics…

Some of the tactics you could use are:

1. Content marketing

2. Advertising

3. Social media

4. Email

5. Search marketing

6. Website analytics

7. Conversion rate optimization

Does it Work?

Traditional marketing was time consuming, difficult to track, and expensive. Which is why digital marketing has completely changed.

Using digital tactics, you can engage directly with your customers—so you’re never a cold, impersonal company.

To start out, digital marketing is easier. It gives you multiple channels where you can connect with people. And you can have conversations with them in real time, so you can answer their questions and overcome objections as they arise.

But that’s not all.

Digital marketing is also faster. Gone are the days of massive print runs and mailouts. You can write an email campaign in the morning and send it out on the same day.

And within minutes, you can know whether it’s working, because you can track opens, clicks, and sales as they happen. That means you can make changes faster and save time if something isn’t working.

Digital marketing is more effective. There’s a transparency that didn’t exist with traditional marketing. Using digital tactics, you can engage directly with your customers—so you’re never a cold, impersonal company.

Which means you can build real relationships… improve engagement and trust… and convert buyers into fans who can’t get enough of your products.